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ABOUT US

It All Began with a Conscious Choice

WHO WE ARE?

Craft Meets Consciousness

Avake stands at the intersection of artistry and awareness, a modern-day sustainable fashion brand, an expression of India’s craft legacy shaped for today’s mindful generation. Every creation is born from natural materials, refined by expert hands, and finished with quiet sophistication. We don’t just make bags; we craft companions for people who value design, nature, and responsibility in equal measure.

Feather Weight * 100% Vegan Cruelty Free * Made In India *

Our Commitment

Quality with Purpose

At Avake, quality is not an afterthought; it’s our foundation. Every bag is a product of unique natural weaves, crafted with precision and care to meet global standards of excellence. Our process combines time-honored Indian craftsmanship with modern innovation, creating pieces that are light in feel, rich in character, and built to endure.

Our History

A Shared Vision

Avake is founded by the husband-wife duo Puneet and Jyoti Jolly, whose combined expertise spans decades in the fashion and accessories industry. With an impressive legacy of working alongside well-known designers and supplying to leading global brands, the Jollys bring unparalleled craftsmanship and industry insight to every Avake creation.

The Heart of Avake

Fashion That Feels Right

Sustainability is our core identity. From plant-based fibers and cruelty-free dyes to biodegradable materials and responsible production, every choice we make is intentional.

We create products that honor the earth they come from, ensuring every thread leaves behind a positive story.

We’ve reimagined traditional leather with innovative natural alternatives, materials derived from plants, not animals, giving the same strength and suppleness without harm. Each Avake bag is proudly vegan and cruelty-free, offering a modern path

forward for those who believe beauty should never come at the cost of life.

The Heart of Avake

Impact That Lasts Beyond Style

Our bags are made to live longer, not linger in landfills. Built with natural materials that endure daily life, they stay by your side season after season, reducing waste, overconsumption, and the need for replacements.